Water-focused behaviour change + outreach campaigns

Our Services

WaterPlan combines in-depth knowledge of water sector stakeholder behaviours with specialized program design and communications training, to help our clients achieve measurable impact.

When it comes to water-related behaviour change all projects are unique and surprising, but the list of challenges below represents the general thematic areas where we have the deepest experience:

Tap Water Promotion

Regional Water Conservation

Innovative Technology Promotion

Irrigation/Lawn Water Use Reduction

Water Reuse Promotion/Confidence Education

Corporate and Supply Chain Water Footprint Assessments

International Development Programs Impact Evaluation

Water, Sanitation and Hygiene (WASH) Campaigns

Public Health/Healthy Hydration Promotion

Industrial Capacity Buyback Programs

Public and Youth Water Education

Our Approach

Step 1. Establish target audience

Step 2. Understand motives + context

Step 3. Address observed barriers

Step 4. Promote shared learning

Our Team

Leslie Wilson – Operations + Production

Leslie is a highly organized Manager with experience rolling out environmental projects for retailers, non-profits and government. She understands and utilizes project management tools to align programs to business goals. Her strong communication skills are backed by her Masters in Communication and years spent working at Ryerson University on research projects. She is personally invested in reducing environmental impacts and is drawn to implementing ideas that connect people to a healthier planet.

Connect with Leslie: leslie@waterplan.ca

Hilmar Hilmarsson – Creative + Design

Hilmar is an Icelandic Graphic Designer who has worked in the profession since 1995. He is a founder of J&L, one of the busiest and most respected advertising, marketing and PR agencies in Reykjavik. Hilmar has worked with municipalities, ministries, large arts organisations, banks, and a wide variety of entrepreneurs. Hilmar studied in Reykjavik, London and Arizona and he has won numerous national and international awards for his work in design and marketing.

Connect with Hilmar: hilmar@waterplan.ca

Evan Pilkington – Field Services + Client Engagement

Evan has successfully managed large-scale behaviour change-focused campaign commitments and complex water-specific field data collection programs for government and private sector clients across North America, the United Kingdom, East Africa, and the Philippines. Highlights from these years include working for Dr. Jane Goodall to assist with a rural outreach and capacity building initiative while living in Tanzania, delivering the UK’s first residential water efficiency retrofit campaign for Essex and Suffolk Water, and launching blueW.org.

Connect with Evan: evanp@waterplan.ca

Past Projects

We welcome the chance to discuss any of our past project work, particularly our multi-disciplinary deliverables with the following organizations:


Is anyone reading this far? If so, thank you. We appreciate you.